SP4_22_OVERVIEW_SLIDE.png

Athleta: Spring Digital Campaigns

Client: AthletA

Role: PrincIPAL Visual Designer - Concept / Motion

Primary Women Campaign-Ultimate Tight II Relaunch
Secondary Women Campaign-What We’re Made Of (Sustainability Story)
Primary Girl Campaign-Adventure Seekers

 

Homepage Hero Story: The Ultimate Tight II
Desktop + Mobile

Home Page: Full View
Desktop + Mobile

 

Campaign Email: The Ultimate Tight

 

Campaign Organic Social: The Ultimate Tight

 

Campaign Organic Social: The Ultimate Tight-Athlete/Activist Colleen Cooley

 

Campaign Animation: What We’re Made Of (Sustainability Story)

 

Campaign Email: What We’re Made Of (Sustainability Story)

 

Campaign Organic Social: What We’re Made Of (Sustainability Story)

 

Girl Landing Page: Full View
Mobile + Desktop

 

Girl Campaign Email: Adventure Seekers