Role: Art Director/Designer
I had the opportunity to create a new inspirational seasonal piece that would fit within every size box that was shipped out of 7 warehouses across the country. The printed piece needed to be dynamic, seasonally appropriate as well as inspiring to all wine connoisseurs.
I was also responsible for creating several direct mail pieces that focused on potential and future Wine.com customers. These deliverables were similar to the in-box media, in the fact that it was not a hard sale focused on products we offer. It was focused on the wine lifestyle-dinner parties, friends hanging out and family getting together and having a good time.