Coca-Cola decided to enter the world of water. With the amount of heat the soda industry was taking, Coca-Cola stepped up to create a very parent focused and kid-friendly site that pushed the idea of drinking water rather than other sugary beverages.
The site offered interactive games, printable stencils and stickers as well as an interactive water distortion tool with a library of images (animals, humans, aliens and cute cartoons) to distort and morph into funny stretched portraits that they could save and send to their friends. Aside from all the games and interactive elements, it also offered an array of valuable information to the parents about the importance of getting kids to drink water and to stay active.
The screens shown are as follows:
Key Features: Cartoon based frame-by-frame animations / Live 3-D animation integration / Vibrant color palette / Playful typography / Appeals to both kids and parents / Smooth animation transitions
Loading game screen / Landing screen content / Landing screen spring interaction / Landing about section sub-navigation / Landing promotion section sub-navigation / Water face image library screen / Water face morph interaction / Water face finalize morph-send to a friend / Video screen / About screen / About send to a friend screen / Promotions sticker library screen / Commercial animation